Air JordaN

Following his retirement, the question was how to carry on the legacy of the best basketball player in the world when he was no longer active.

To keep the spirit of the brand alive and keep product relevant, the brand turned to Team Jordan, a group of hand-picked players that exemplified the competitiveness, poise, grace and style of Michael Jordan himself. Each ad in the campaign shared a hidden insight into why Michael Jordan himself picked each member of this Nike "Dream Team."

PRINT AND OOH