A brand that influences culture will sell more. It’s just that simple.
Growing a brand is much more complex today than it was just a few short years ago.
It requires an understanding of digital media, social media, technology and data. On top of that, now more than ever, innovation is the job of Marketing and it's coming faster than ever before.
But, in spite of these changes, the difference between a good marketer and a great one has stayed essentially the same. Greatness is achieved through the ability to understand how a brand can influence culture in a way that is organic to who they are.
I believe that the best marketing is that which combines all of these tools with a strong understanding of a brand’s soul to create amazing, effective work based on real insights. Work that delivers true cultural influence at all consumer touchpoints, from brand experience, to communication, and even product itself.
To see my work, click here.