I'm a marketing leader with global experience on some of the world's best-known brands, along with a few that might not be so familiar. No matter what the brand is, the goal is always the same. A relevant, insightful strategy that is executed simply and beautifully. After all, a message has moments to get the customer's attention before they have moved on.
Over the course of my career, my work has been recognized with multiple industry awards, including Clios, ANDYs, and EFFIEs. But the best reward is when a campaign launches and you see an immediate and lasting impact. That's why my greatest industry accomplishment is launching an internet brand that delayed a nationwide roll-out for a year because the marketing campaign was too effective. Netflix is worth over $77 billion today, so I guess it was worth the wait.
Equally accomplished in both strategic and creative projects, I've developed the global social responsibility strategy for Heineken, worked on the global design strategy for Volvo and launched the aforementioned Netflix and Corona Light. Never one to fear the unknown, I've led "branded content" and "social media" programs well before they were industry buzzwords and my work has aired as cable TV shows, the out of home has been stolen and is still well-loved enough that you can find it for sale online.
While I love what I do, marketing and advertising isn't the only thing in my life. I mentor students from my alma mater, the University of Colorado, spend time following New York Rangers hockey and Denver Broncos football or sail whenever I can.